CHARLENE LU

An Brand Designer with an industrial design background

An Brand Designer with an industrial design background

An Brand Designer with an industrial design background

Project

All,

Brand Design,

Industrial Design,

Interaction Design

Brand Design

3D Modeling

Animation

See Full Project

Humind: Dynamic 3D Branding & Motion Design for Humind’s New AI Stage

Humind is a B2B startup offering an AI-powered shopping agent that redefines the modern shopping experience. I developed a dynamic visual identity that elevated the brand into a contemporary dimension, evolving the original 2D design language into a full 3D visualization system, complete with motion and animation.

Brand Design

Animation

See Full Project

STEPX: Bold Visual Identity for the Gym Where Power Grows

StepX is a gym dedicated to making fitness accessible and inviting for a diverse audience. I brought my expertise in user research and brand strategy to construct a complete brand design system from the ground up. Built around the bold X as its defining element, the identity needed to be instantly recognizable nd impossible to ignore in the competitive fitness space.

Brand Design

Animation

UC Berkeley — Class of 2024 Thesis Project Award Recipient

See Full Project

Curio: Visual Identity for a Campaign Advocating Family Curiosity in Art Museums

Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums.Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums. Using colorful palettes and rounded forms, I crafted an approachable identity complete with a playful companion character that stimulates children's curiosity and leaves a lasting impression.

Brand Design

Animation

See Full Project

Miss Poppins: Visual Language and Colorway for a Digital Parenting Platform

Miss Poppins is a B2C startup offering a digital parenting service that supports and accompanies parents throughout their parenting journey. In an increasingly digital world, I refreshed the brand's colorway with a warm, inviting palette and refined the logo with a softer, more rounded aesthetic.

Interaction Design

Collaboration w/ Museum of Craft and Design®

Arduino

Coding

See Full Project

Sonic Embroidery: Experience Art Through Touch and Sound

Is it possible to make art more accessible? This project reimagines the traditional craft through the lens of inclusivity. Woven with electronic thread, the embroidery responds to touch, allowing audiences to hear melodies by making contact with the piece.

Industrial Design

Accessible Design

See Full Project

TimeHue: Reusable, Zero-Tech Food Expiration Detection

TimeHue is designed for users who struggle to detect food spoilage by smell or tend to lose track of expiration dates. The specially designed lid indicates how much time the food has left, helping users avoid consuming expired food.

Industrial Design

Ready-to-use Product

Rapid Prototyping

See Full Project

Cricket Farm: Conceptual Product Design for Farming Future Food Resources

Set in the world of 2060, where food resources are scarce, the Cricket Garden Tower offers a sustainable solution. Crickets, rich in protein, become a vital food source, and this compact design delivers bountiful harvests in a minimal footprint.

Raspberry Pi

Accessible Design

Industrial Design

Coding

See Full Project

City Audio Recorder: Personal Sound Recorder for the Visually Impaired

City Audio Recorder is a personal audio collection designed for people with visual impairments. Each city has its own unique album, letting travelers collect their sonic journey and build a lifelong archive of audio memories to share.

See Full Project

Accessible Design

Industrial Design

Accessible Tactile Paving in Subway: Navigating Exits for White Cane Users

Accessible Tactile Paving is a system specially designed for subway use in Taiwan. After exiting a train, visually impaired users can follow the tactile paving underfoot to navigate the station and find their way out independently.

Project

All,

Brand Design,

Industrial Design,

Interaction Design

Brand Design

3D Modeling

Animation

See Full Project

Humind: Dynamic 3D Branding & Motion Design for Humind’s New AI Stage

Humind is a B2B startup offering an AI-powered shopping agent that redefines the modern shopping experience. I developed a dynamic visual identity that elevated the brand into a contemporary dimension, evolving the original 2D design language into a full 3D visualization system, complete with motion and animation.

Brand Design

Animation

See Full Project

STEPX: Bold Visual Identity for the Gym Where Power Grows

StepX is a gym dedicated to making fitness accessible and inviting for a diverse audience. I brought my expertise in user research and brand strategy to construct a complete brand design system from the ground up. Built around the bold X as its defining element, the identity needed to be instantly recognizable nd impossible to ignore in the competitive fitness space.

Brand Design

Animation

UC Berkeley — Class of 2024 Thesis Project Award Recipient

See Full Project

Curio: Visual Identity for a Campaign Advocating Family Curiosity in Art Museums

Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums.Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums. Using colorful palettes and rounded forms, I crafted an approachable identity complete with a playful companion character that stimulates children's curiosity and leaves a lasting impression.

Brand Design

Animation

See Full Project

Miss Poppins: Visual Language and Colorway for a Digital Parenting Platform

Miss Poppins is a B2C startup offering a digital parenting service that supports and accompanies parents throughout their parenting journey. In an increasingly digital world, I refreshed the brand's colorway with a warm, inviting palette and refined the logo with a softer, more rounded aesthetic.

Interaction Design

Collaboration w/ Museum of Craft and Design®

Arduino

Coding

See Full Project

Sonic Embroidery: Experience Art Through Touch and Sound

Is it possible to make art more accessible? This project reimagines the traditional craft through the lens of inclusivity. Woven with electronic thread, the embroidery responds to touch, allowing audiences to hear melodies by making contact with the piece.

Industrial Design

Accessible Design

See Full Project

TimeHue: Reusable, Zero-Tech Food Expiration Detection

TimeHue is designed for users who struggle to detect food spoilage by smell or tend to lose track of expiration dates. The specially designed lid indicates how much time the food has left, helping users avoid consuming expired food.

Industrial Design

Ready-to-use Product

Rapid Prototyping

See Full Project

Cricket Farm: Conceptual Product Design for Farming Future Food Resources

Set in the world of 2060, where food resources are scarce, the Cricket Garden Tower offers a sustainable solution. Crickets, rich in protein, become a vital food source, and this compact design delivers bountiful harvests in a minimal footprint.

Raspberry Pi

Accessible Design

Industrial Design

Coding

See Full Project

City Audio Recorder: Personal Sound Recorder for the Visually Impaired

City Audio Recorder is a personal audio collection designed for people with visual impairments. Each city has its own unique album, letting travelers collect their sonic journey and build a lifelong archive of audio memories to share.

See Full Project

Accessible Design

Industrial Design

Accessible Tactile Paving in Subway: Navigating Exits for White Cane Users

Accessible Tactile Paving is a system specially designed for subway use in Taiwan. After exiting a train, visually impaired users can follow the tactile paving underfoot to navigate the station and find their way out independently.

Project

Brand Design

3D Modeling

Animation

See Full Project

Humind: Dynamic 3D Branding & Motion Design for Humind’s New AI Stage

Humind is a B2B startup offering an AI-powered shopping agent that redefines the modern shopping experience. I developed a dynamic visual identity that elevated the brand into a contemporary dimension, evolving the original 2D design language into a full 3D visualization system, complete with motion and animation.

Brand Design

Animation

See Full Project

STEPX: Bold Visual Identity for the Gym Where Power Grows

StepX is a gym dedicated to making fitness accessible and inviting for a diverse audience. I brought my expertise in user research and brand strategy to construct a complete brand design system from the ground up. Built around the bold X as its defining element, the identity needed to be instantly recognizable nd impossible to ignore in the competitive fitness space.

Brand Design

Animation

See Full Project

Curio: Visual Identity for a Campaign Advocating Family Curiosity in Art Museums

Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums.Curio is a campaign designed to spark and sustain a cycle of family engagement with art museums. Using colorful palettes and rounded forms, I crafted an approachable identity complete with a playful companion character that stimulates children's curiosity and leaves a lasting impression.

Brand Design

Animation

See Full Project

Miss Poppins: Visual Language and Colorway for a Digital Parenting Platform

Miss Poppins is a B2C startup offering a digital parenting service that supports and accompanies parents throughout their parenting journey. In an increasingly digital world, I refreshed the brand's colorway with a warm, inviting palette and refined the logo with a softer, more rounded aesthetic.

Interaction Design

Craft

Coding

See Full Project

Audio Embroidery: Experience Art Through Touch and Sound

Is it possible to make art more accessible? This project reimagines the traditional craft through the lens of inclusivity. Woven with electronic thread, the embroidery responds to touch, allowing audiences to hear melodies by making contact with the piece.

Industrial Design

Accessible Design

See Full Project

TimeHue: Reusable, Zero-Tech Food Expiration Detection

TimeHue is designed for users who struggle to detect food spoilage by smell or tend to lose track of expiration dates. The specially designed lid indicates how much time the food has left, helping users avoid consuming expired food.

Industrial Design

Rapid Prototypying

See Full Project

Cricket Farm: Conceptual Product Design for Farming Future Food Resources

Set in the world of 2060, where food resources are scarce, the Cricket Garden Tower offers a sustainable solution. Crickets, rich in protein, become a vital food source, and this compact design delivers bountiful harvests in a minimal footprint.

Interaction Design

Accessible Design

Coding

See Full Project

City Audio Recorder: Personal Sound Recorder for the Visually Impaired

City Audio Recorder is a personal audio collection designed for people with visual impairments. Each city has its own unique album, letting travelers collect their sonic journey and build a lifelong archive of audio memories to share.

Accessible Design

Industrial Design

See Full Project

Accessible Tactile Paving in Subway: Navigating Exits for White Cane Users

Accessible Tactile Paving is a system specially designed for subway use in Taiwan. After exiting a train, visually impaired users can follow the tactile paving underfoot to navigate the station and find their way out independently.